Winemaker Stephen Pannell has called upon Oz wine consumers to take the pledge and reject foreign wines this coming January. Pannell reasons that as foreign imports have grown, local winemakers have suffered financially and that wine grapes have been left to rot on the vines.
He suggests we have to get over our cultural cringe and instead support the local industry by drinking more Australian wine.
I don’t see any evidence to support the alleged cultural cringe effect and I can’t see that in the short to medium term a few weeks boycott of imports will have any significant impact on Australian made wine sales. Continue reading