10. What else is the winemaker going to do with it?

9. It’s not technically faulty.

8. It’s preferable to alco-pops.

7. It’s better than what you drank when you first Kombi-vanned around Europe.

6. It’s no more ridiculous than $3 bottled water.

5. You can blend it with a $38 wine to make two $20 wines.

4. It’s more economical than pouring expensive corked wine down the sink.

3. Penfolds Grange once cost $2.40.

2.  Your superannuation is partly invested in Woolworths*.

1 It’s $2 a bottle.

*Owners of Dan Murphys who sell the $24 per dozen wine.